Wisdom  
Langdon Winner

Marketing
The success of corporate marketing strategies depends upon a rapid turnover of new products, model changes, and fashion contours. To be caught selling last year's model, even a perfectly good one, is taken to be a sign of weakness. The same is true of advancement within professional careers, including academic careers, which are predicated on a rapid turnover of shiny new intellectual products; scholars and scientists are rewarded for producing new knowledge rather than, for example, seeking the wisdom needed to make better use of knowledge that already exists.
   
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