Wisdom
Kathy Biro Human Behavior	When cake mixes were first created, they required consumers to only add water — a major behavioral shift. Consumers felt a cake made with such a mix could not possibly be as good as a homemade cake. So cake mix formulas were revised to require the addition of an egg and milk. The new mixes met with great success, because the behavior shift required of consumers was minor. Eventually some consumers became comfortable adding only water (some never will).
Browse	Next