Wisdom  
Andrew Hargadon
How Breakthroughs Happen

Progress
The raw materials for breakthrough technologies will come in unexpected forms — the people, the ideas, and the objects will come dressed in other uses, other meanings, and other relationships. Untangling these existing resources from their current context and putting them together in new ways requires thinking by analogy. It means constantly asking how things are the same. It's easy to point out how things are different; we do it every day in order to decide where to focus our attention and energy. Who we talk to and who we do not, which articles we read and which we ignore — these are difference-driven choices. And difference-driven choices are, by nature, defensive.
   
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