Wisdom  
Osborne Effect

Business
Hype
The 'Osborne Effect' is named after the Osborne Computer Corporation, who had a successful personal computer in the early 1980s called the Osborne 1. Founder Adam Osborne began hyping their next-generation machine before it was built, and his hype was so effective that customers stopped buying Osborne 1s in anticipation. They went bankrupt and never finished the project.
   
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