Wisdom  
Seely Brown and Paul Duguid
The Social Life of Information

Data
Experts
Information
Knowledge
Organizations
The importance of people as creators and carriers of knowledge is forcing organizations to realize that knowledge lies less in its databases than in its people. It's been said, for example, that if NASA wanted to go to the moon again, it would have to start from scratch, having lost not the data, but the human expertise that took it there last time. Similarly, Tom Davenport and Larry Prusake argue that when Ford wanted to build on the success of the Taurus, the company found that the essence of that success had been lost with the loss of the people that created it. Their knowledge was not stored in information technologies. It left when they left.
   
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