Most are familiar with the concept of FUD—short for Fear, Uncertainty & Doubt. It summarizes a strategy often used in marketing and political propaganda. Its effects are pernicious, divisive and lead to exploitation. Examples abound. Fear is a strong motivator!
To resist FUD one must understand how it is practiced using the principle tools Deception, Obfuscation and Misdirection. It is nearly impossible to find a three or four letter acronym these days, so I’ll start using the hashtag #misdirect for the DOM Meme. This comports with how the tag is already being used. Read the full essay…
[Note: #DOM is now a “hashflag” for the Dominican Republic.]
How Stupidity Became a Virtue in the Land of the Free
Charles Pierce (2009)
This short confection of a book has a serious message… When “cranks” become mainstream and large segments of the population take them seriously, our entire society is at risk! He’s not against people with unconventional ideas, in fact he considers them to be an asset… a sort of check on the status quo. But an increasing number of cranks have won mainstream acceptance, and this is very alarming! Politics and religion are particularly vulnerable to exploitation.
The narrative begins at a “young earth” theme park depicting a time when dinosaurs and humans lived side by side. Silly on the face of it, but considered a real possibility by many in the US. He then proceeds to tell the story of Ignatius Donnelly (1831 – 1901), the man responsible for several persistent modern myths including Atlantis. Fascinating!
Pierce returns time and again to the Three Great Premises:
Any theory is valid if it sells books, soaks up ratings, or otherwise moves units.
Anything can be true if someone says it loudly enough. Fact is that which enough people believe.
Truth is determined by how fervently they believe it.
To premise #2 I would add the old standby: “Tell any lie often enough and it will be accepted as truth.” The “birther” and anti-vaccine movements come to mind, as does the statement made by John Kyl on the floor of the Senate that was “not intended to be a factual.” Too bad senators can’t be impeached for lying!
Number 3 is particularly disturbing because of what it implies for intellectual discourse. Individuals have no obligation to be skeptical or make reasoned arguments, they only need to believe something strongly enough until it “must be true.” Not a very good basis for informed discussion! No wonder we live in a world of information free voters.
And then there’s Bullshit, a topic laid bare in a delightful little book by Harry G. Frankfurt—On Bullshit (2005). He deftly explains the difference between BS and lying. When someone lies, they are making a conscious choice to deceive. They know the truth but wish to conceal it. The bullshitter on the other hand doesn’t know the truth and more importantly doesn’t care!
October 2013 Update: From Gail Collins at the NY Times, “Representative Ted Yoho was one of the very first members of Congress to verbalize the what-the-hey theory of global finance.” Putting the good faith and credit of the United States at risk? The very definition of a crank!
A Confederacy of Dunces is one of my all time favorites! The story behind the book is almost as improbable… a first novel by a young unknown author who then commits suicide… a mother who refuses to give up after many rejections… a little help from an academic and the NEA… once published it takes off and wins the Pulitzer Prize!
Ignatius J. Reilly is an original and compelling protagonist, a sort of perverse philosopher king (at least in his own mind!). As I recently re-read the book I made a connection that may not be coincidental. Could Ignatius have been part of the inspiration for Eric Cartman of South Park fame?!